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PROJECT​

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B.O.B is a hygiene and beauty brand committed to making the world a better place by reducing plastic waste.
 

For this project, I developed the entire packaging concept and system, designed the brand identity, website, and full communication ecosystem. What began as a creative challenge ultimately defined the visual and strategic direction of the brand as it exists today.
 

The packaging rebrand was designed with a fully sustainable approach, proving that it is possible to create a premium, visually compelling, high-quality products while significantly reducing the environmental impact of single-use plastics.