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PROJECT​

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For Havaianas’ global Mother’s Day campaign, across social media and in-store, I was challenged to create a concept that could be universally understood, regardless of each country’s culture or family dynamics.
 

The communication needed to follow the brand’s new guidelines: colorful, fun, and straightforward. Leveraging the global popularity of TikTok, we drew inspiration from the “Cheeeck” challenge to showcase that there’s a perfect pair of Havaianas for every mom’s mood.

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